Samsung Electronics has once again pushed the boundaries of innovation with the launch of a brand-new TV experience zone at Singapore’s Jewel Changi Airport. Situated within the bustling entertainment and retail hub that seamlessly connects terminals 1, 2, and 3 of Changi Airport, this immersive zone promises to revolutionize the way travelers engage with the latest advancements in television technology.
The South Korean tech giant has unveiled a stunning array of its newest products, headlined by the groundbreaking 2024 Neo QLED 8K TV. Boasting a third-generation artificial intelligence 8K processor, this flagship model sets a new standard for visual excellence and smart functionality. Complementing this marvel are Samsung’s OLED TVs, renowned for their unparalleled color accuracy, minimized reflections, and exceptional image clarity.
Located near the iconic Rain Vortex, the centerpiece of Jewel Changi Airport, the experience zone serves as a gateway to Samsung’s cutting-edge TV technologies. Visitors are invited to embark on a journey through the future of entertainment, with hands-on demonstrations and interactive displays showcasing the seamless integration of Samsung TVs with a myriad of home appliances. Leveraging Samsung’s SmartThings Internet of Things platform, guests can witness firsthand the convergence of innovation and convenience.
In a strategic partnership with Singapore’s National Heritage Board, Samsung has curated a captivating collection of modern Singaporean art, accessible through the Samsung Art Store in Singapore. This collaboration underscores Samsung’s commitment to not only revolutionizing the viewing experience but also enriching cultural engagement through technology.
The launch of the TV experience zone marks the beginning of Samsung’s ambitious sales push for AI TVs across the Southeast Asia and Oceania markets. With a legacy of 18 years at the forefront of the global TV market, Samsung is poised to redefine the viewing landscape for consumers in these regions. Jo Sang-ho, President and CEO of Samsung Electronics Southeast Asia and Oceania, expressed confidence in the company’s ability to deliver unparalleled TV viewing and connectivity experiences to a wider audience.
“Building upon our legacy of technological excellence, we are dedicated to providing the ultimate TV experience to consumers across Southeast Asia and Oceania,” stated Jo Sang-ho. “Through continuous innovation and strategic partnerships, Samsung remains committed to shaping the future of entertainment.”
As travelers and enthusiasts converge at Singapore Changi Airport, Samsung’s TV experience zone stands as a testament to the convergence of technology, art, and culture. With a vision of transforming the ordinary into the extraordinary, Samsung invites visitors to embark on an immersive journey into the world of AI-powered entertainment.
